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  • The Best Ways To Go EVERGREEN with DESTINI COPP

    I love how versatile evergreen emails can be because there’s more to them than sales sequences and countdown timers, and that’s what I’m chatting with Destini Copp about in this episode.

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  • Email Marketing KPIs and ENGAGEMENT METRICS That Actually Matter… and Why

    What data and metrics do you want to track in your email marketing, and when or how would you ever use these analytic insights to optimize your results? We’re talking about it in this episode, you can read the transcript or pick up my new book.

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  • Is Your EMAIL MARKETING COMPLIANT to International Laws like GDPR, CAN-SPAM and Anti-Spam Legislation?

    This is a transcript from episode 60 of the OMGrowth podcast I’m Lanie Lamarre and right now, I have a problematic relationship with dill pickle sunflower seeds. I’m not sure how I’m going to kick this new habit but hopefully it’ll be as easy as being legally compliant to international law with the emails you’re […]

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  • Tracking What Matters in GROUP PROGRAMS and MEMBERSHIPS with MELODY JOHNSON, The Course Consultant

    The more succcessful your group program or membership is, the more complex it is to sustain. So how do you know what numbers, goals and targets you should aim for? Melody Johnson, The Course Consultant, breaks down all the major data points you want to track, sustain and improve on to run your own successful program.

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  • What Your OPTIMIZATION STRATEGY In Action Looks Like

    optimization-in-action

    You had a goal that you didn’t hit… so how do you figure out what to optimize to make sure that you DO hit that goal next time? Let’s walk-through an example of a webinar whose results you weren’t satisfied by and get strategic about what you would have to change to better align yourself to your target next time.

    CONTINUE READING

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There's a lot of Google data news today! - Google There's a lot of Google data news today!
- Google Data Studio is now called... Looker? 😬
- And Google has announced PAIR as their recent attempt at reconciling the use of first-party data where - if I understand this correctly - advertisers will cross-match encrypted and aggregated data sources to get in front of each other's audiences... definitely a "to be continued" thing to keep your eyes on if Google Ads have a significant impact on your business.
#googleads #googledatastudio #googlelooker <--- this hashtag has only been used 3 times at the time of publishing this reel
TikTok is the golden child of social media and I g TikTok is the golden child of social media and I gave it the ole college try... before deleting my account and uninstalling the app because ho! lee! heck! there's a lot more going on here than meets the eye.⁠
🎙️I talk about my thoughts, feelings and research on this week's episode of the Let's Get Data-Driven podcast and what I'm sharing can help you decide what your thoughts and feelings are about what you've agreed to when using the platform.⁠
--> LINK IN THE BIO
The best data-driven bosses are the curious ones w The best data-driven bosses are the curious ones who know what they want.⁠
That's all "knowing your numbers" is: being clear about your expectations and asking the questions that will tell you if you got there and how that happened. If you can set goals and ask questions, you have all the skills necessary to be data-driven.⁠
But if you need help putting the tracking in place that will GET you data-driven, join the Membership To Get Data-Driven because, as the name suggests, that's the membership's whole deal. 😉
If you ❤️ 💜 💖 to see what other people's If you ❤️ 💜 💖 to see what other people's conversion rates are and you love to look over an income report...
I hate to break it to you, boss, but that means you're a numbers person! #letsgetdatadriven
The OMGrowth podcast is being remixed into the Let The OMGrowth podcast is being remixed into the Let's Get Data-Driven podcast (because isn't that what we're doing together?!) and we start Season 3 TO! DAY!⁠
There are a few changes going down around here so I encourage you to click on the link in the bio to subscribe to the podcast and tune into what I have in store for you. #letsgetdatadriven
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