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Forecast, plan and visualize – literally, see! – the business you're working so hard towards

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  • Why SALES FUNNELS are a figment of our imagination

    forget-sales-funnels

    There’s a much better way of describing and visualizing your client journey than “the sales funnel” fallacy that is constantly promoted to us. In this episode, we’ll cover some more appropriate language we can use to describe the types of relationships we’re building and behaviors we’re promoting with our audience.

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  • How To ETHICALLY TRACK Your Website Visitors using Fathom and Plausible Analytics

    why-i-use-fathom-and-plausible-analytics

    I’m in a polyamorous relationship with 2 different privacy-compliant analytics software I’m currently using and in this episode, I’ll tell you why they’re both so great that I couldn’t bring myself to pick between Fathom Analytics and Plausible Analytics.

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  • I uninstalled GOOGLE ANALYTICS (and you may want to do the same)

    Courts across Europe have made the verdict that the use of Google Analytics tracking is illegal and with all the other problems I see with the platform, I uninstalled it from my website and in this post, I’m sharing why you may want to follow my lead.

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  • The Future of RELATIONSHIP MARKETING with Jordan Gill of Systems Saved Me

    While I’ve been harping on about the future of digital marketing requiring you to act like a human by engaging and interacting, Jordan Gill has created the software to make that easier. In this conversation, we talk about Connect, what it can do for your social media marketing and selling, and why relationship-building is the best skill for you to lean in on.

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  • Increasing Your PROFIT MARGINS with Conversion Rate Optimization

    “More traffic” can sometimes be the answer to being more profitable but if you’re not getting sales you want from the people who ARE seeing your offers, you’ll want to focus on improving your conversion rates first. Let’s talk about how you can identify the low-hanging fruit of calculating your way to better profit margins.

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"How much can I afford to spend on ads" can be a v "How much can I afford to spend on ads" can be a very easy question to answer when you're running a group program or membership. ⁠
Who better to edu-care us on how to know those numbers than Melody Johnson @thecourseconsultant and she's sharing all that and more on episode 59 of the OMGrowth podcast.
If you're running (or want to run) a group program If you're running (or want to run) a group program or membership, you wanna know how to:⁠
⁠
🧮 Calculate churn;⁠
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📅 Identify monthly recurring revenue;⁠
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💰Set goals for your annual recurring revenue;⁠
⁠
📈 Opportunities for growth in your membership.⁠
⁠
And episode 59 of the OMGrowth Podcast features Melody Johnson @thecourseconsultant and she has you covered for all of this and more... like, she even has a free calculator that will do the game-changing calculations for you! (I know, right?)
You had a goal that you didn't hit... so how do yo You had a goal that you didn't hit... so how do you figure out what to work on to make sure you DO hit that goal next time? ⁠
Let's walk-through an example of a webinar whose results you weren't satisfied with and get strategic about what you would have to change to better align yourself to your target next time.⁠
Wanna dive deeper into this?⁠
Check out my book Results On Repeat and subscribe to the OMGrowth podcast to listen to episode 58.⁠
⁠
#businessgoals # salesoptimization #businesscasestudy #webinarperformance #salespageperformance #salespageoptimization #listbuilding #conversionrate #conversionrateoptimization #cro
🤔 What does it mean when your marketing efforts 🤔 What does it mean when your marketing efforts just aren't working and what can you do about it?⁠
💭 Like, where are you falling short when people aren't seeing your offers? Or clicking-through on your emails? Or opting into even your free offers?⁠
💡That's what we're talking about on episode 57 of the OMGrowth podcast and a whole module is dedicated to this in my book, Results On Repeat - links to both are in the bio!⁠
⁠
#emailmarketing #openrates #clickthroughrates #keyperformanceindicators #businessgoals #metrics
You're officially out of excuses as to why you can You're officially out of excuses as to why you can't publish, track and improve your results.⁠
Why? Because everything you need to know to start doing that is in RESULTS ON REPEAT, my new book now available on Amazon for less than what you spent on your last fancy coffee drink.⁠
⁠
Don't have an e-book reader? Cool beans - there's a Kindle app you can download for FREE on your tablet or phone.⁠
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Oh, and if you have other excuses you want to see me on as to why you can't get RESULTS ON REPEAT in your biz, please feel free to drop them in the comments or my DMs.⁠
Otherwise, you'll find a link to get the book in the bio!
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