Forecast, plan and visualize – literally, see! – the business you're working so hard towards
There’s a much better way of describing and visualizing your client journey than “the sales funnel” fallacy that is constantly promoted to us. In this episode, we’ll cover some more appropriate language we can use to describe the types of relationships we’re building and behaviors we’re promoting with our audience.
I’m in a polyamorous relationship with 2 different privacy-compliant analytics software I’m currently using and in this episode, I’ll tell you why they’re both so great that I couldn’t bring myself to pick between Fathom Analytics and Plausible Analytics.
Courts across Europe have made the verdict that the use of Google Analytics tracking is illegal and with all the other problems I see with the platform, I uninstalled it from my website and in this post, I’m sharing why you may want to follow my lead.
While I’ve been harping on about the future of digital marketing requiring you to act like a human by engaging and interacting, Jordan Gill has created the software to make that easier. In this conversation, we talk about Connect, what it can do for your social media marketing and selling, and why relationship-building is the best skill for you to lean in on.
“More traffic” can sometimes be the answer to being more profitable but if you’re not getting sales you want from the people who ARE seeing your offers, you’ll want to focus on improving your conversion rates first. Let’s talk about how you can identify the low-hanging fruit of calculating your way to better profit margins.
