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  • “I WANT TO IMPROVE MY MARKETING CAMPAIGNS AND INCREASE MY ROI… WHERE DO I START?”

    We all want the best return-on-investment – or what the cool kids call an ROI – on our promotional efforts and campaigns. Let’s improve your marketing campaigns and help you see better dividends on the time, money and energy you’re investing in your business.

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  • MARKETING AND METRICS PLOT TWIST: PEOPLE > NUMBERS (WEIRD, RIGHT?)

    Google Analytics 4 (or casually known as GA4) is about to upgrade our insights. Instead of focusing on metrics like pageviews and sessions, we are going to be paying closer attention to the actual people and traffic coming to your website. Head over to learn more.

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  • 9 NUMERIC FUNCTION FORMULAS YOU CAN USE WITH AIRTABLE

    Because why should have to calculate your data fields when you can use Airtable formulas to do all of your math for you on auto-pilot.

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  • HOW TO PREFILL FORM FIELDS IN AN AIRTABLE FORM

    When you have specific form fields you want to have auto-populated, you can set up your Airtable forms to do that by using the prefill function and this is how.

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  • 3 QUESTIONS YOU SHOULD ASK YOURSELF INSTEAD OF “WHAT IS A GOOD CONVERSION RATE?”

    Your Conversion Rate provides you with a health check of your performance and measure by which you can improve it. Learn more about how you can define yours here.

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