This is a transcript of episode 50 for the OMGrowth podcast
I’m Lanie Lamarre and I took a break between Season 1 and 2 of the podcast to find myself. My day-to-day operations and systems just felt “off” and that was when I discovered Diane Mayor’s system for not just tapping into what I was good at, but prioritizing what kind of work I was actually at my highest performance level… and it wasn’t at all what I thought it would be or how I was working.
Lanie Lamarre:
Last Fall, I took a break and I just really wanted to get back in touch with what I wanted to spend time with what I wanted to be doing more of. And I would love for you, Diane, to talk to the fine people, the fine podcast listeners about Wealth Dynamics and what that did for well, not what that did for or me, but what it does for everyone.
Diane Mayor:
Awesome. Hello. Thank you for having me. Hello, fine people. So Wealth Dynamics is kind of like Disc or Kolbe or any Enneagram or any of those things. So you might not have heard of it before, but it’s very similar to those personality “assessments”. But what Wealth Dynamics is, it’s built for entrepreneurs, right? So it’s an assessment that’s designed to tell you the best way for you to get from where you are right now to whatever your rich life looks like. Right? So when you hear wealth, people get all up in their heads about the wealth and Wealth Dynamics just substitutes in whatever that looks like for you, right? So pina coladas on the beach, spending more time with your family, whatever that is. And all the test is doing is looking at what gets you into flow and how we can keep you there and how that all comes together to really build a business that you’re excited about, but that also doesn’t burn you out.
Lanie Lamarre:
And it was, like a, really simple questionnaire that I answered and I got some really great insights, but then I spent some time talking about them with you, which was, you know, the total game changer. I think we spent was it an hour or maybe a half hour? And I think it was an hour that we spent together.
Diane Mayor:
Mm. I think it was an hour.
Lanie Lamarre:
One of the big key insights that I, I got out of talking with you about it was how you really were able to focus on highlighting my superpowers rather than my skillsets. Can you talk a little bit more about that? Because, oh my gosh, that was such a huge game changer for me personally. And I think a lot of people can benefit from making that distinction how they’re working in their day to day.
Diane Mayor:
Yes. Okay. That’s one of my favorites. When people tell me that that’s the thing they took away, I’m like, yes, job done. So I’m gonna like reverse up a little bit. And I just wanna give a bit of background into why we care about you being in your superpower, right? And your superpower is just the thing that gets you into flow. Right? And if you aren’t sure what flow feels like, there are genuinely some people who are just like, “I do not experience flow in my business.” Think about something in your personal life, but it’s usually that thing that you’re doing where you just, you lose time, right? It’s really easy for you to do it. You could do it for days on end, without needing kind of anything else. And the reason we want you to be in this state, I mean, a it’s quite an enjoyable state to be in.
But if you think about the thing that you show up like that for versus the thing that just drains the life out of you now – unless you’re an accountant, that’s probably something like doing your taxes or your bookkeeping, right – now, if somebody was gonna pay you to show up for both of those, you would still show up, right? You would still show up and deliver on what you promised, but the level of service that the person is gonna get from you is just gonna be exponentially greater. When you show up excited, enthusiastic, ready to go buzzing to help them with it. Right? So when you are in flow, people can really rely on you to deliver that first class service. Right? And so your prices can go up. Your value to them is higher. So it all matches up. Okay.
So first of all, yay, we can charge more. People want to pay me money. Then on the flip side where you are in flow and working, and you just lose track of time and hours go by and you’ve forgotten to go to the loo. You’ve forgotten to eat anything. You know, you’re still in your pajamas from the morning. I’m assuming it’s a no-online call kind of day oh, you know you do you, uh, but because you aren’t having to stop and recover the whole time, you can also do more. You know? So you’re getting that leverage purely out of managing your energy. Okay? So that’s why we want you in flow. If you think about it, we’re gonna increase your value and we’re gonna increase your capacity. And therefore we are gonna increase that wealth or that rich life or those results, right? If you want more time, you can do more and less time, right
If you want more money, you are more highly valued and you can take on more clients. So it’s really important for people to be in their superpower. But what happens is very often we mistake our skillset for our superpower. Because if you think back to when you very first were a baby newbie entrepreneur, the very first question people ask you is “what skills do you have that people will pay you for?” Yeah. And so what happens? You build an entire business on this skillset and you could be incredibly skilled at it, but at some point it’s not lighting you up, right? It’s not energizing you. At some point, that starts to burn you out. So you’re still showing up to your clients. You’re still delivering on what you promised, but you are that bit more exhausted. Your service drops just that little bit. And therefore you start to have like the value thing dropping a little bit
Now this gets more and more complicated. The longer it takes you to find this concept. So I’ll use myself as an example. I come from a really long career in investment banking. Before I started my business, I was a chartered accountant. I spent my time in finance. I did all the planning, all the, like anything to do with numbers. I was responsible for it. So I love a spreadsheet. I am skilled at a spreadsheet. They’re beautiful. They’re color coded all the formulate. They are my skillset. They are not my superpower. Okay. And so what happened to me in that career was even though I was really good at the thing, eventually it just completely, yeah. And I had to run away for a year and a half to travel. Yeah. In order to recover. Right. We don’t really wanna have a year and a half break in our business. So like, let’s not get there.
My superpower is actually my ability to have ideas and think outside the box, particularly related to business. Right. Very different skillset. Right. One and super implementation, heavy numbers, heavy data, heavy one, super spacious, lots of time with whiteboards and blank pieces of paper. Right. And people get really, I don’t wanna say defensive here, but really concerned when they stop and think, “oh, hang on a second. I have built my whole business around my skillset.” Now what your skillset might be your superpower. And if it’s not, there are things that you can do. It’s not like you have to shut your business like down today. “That’s it. Diane told me to do it. I now can’t pay rents.” Please. Don’t shut your business. But what, you also then want to exponentially grow that into your business and think if you wanna stay in your superpower, you need other people to help you with the things that aren’t your superpower, but then you wanna make sure they are in their superpower so that they don’t burn out. Right? You don’t wanna hire a team and then two years later they’ve been doing something that is a skillset instead of a superpower, and now they’ve burned out and now you have to replace them. So there’s ripples.
Lanie Lamarre:
And even if you’ve built your business around your skillset and you realize that’s not your superpower, and that’s not where you wanna be, you don’t have to shutter everything down. You can actually just bring balance into the way that you’re operating. And by honing in onto that superpower is so empowering, if you will, because you’re able to slowly move more into that and build the things and the systems and the processes and the people and the resources and all the things that you need to support, uh, what you’ve actually built it on while you are able to focus more and more on what your super power is, which I think is really, um, helpful in terms of how you’re going to move forward and not feel burnt out and not feel, like, that feeling of defeat when you’re putting in so much effort and not seeing the sort of returns that you want to see
Diane Mayor:
A hundred percent. And it’s gonna also, it’s gonna do two things for you. So in your current state, what it will allow you to do is manage your time around your energy, right? So knowing, okay, this is in my superpower, this is gonna feel really energizing for me. This is not in my superpower. It’s not gonna feel energizing. It’s gonna feel draining. So I’m gonna need to add a bit of self care. I’m gonna, I need to add a coffee break. After I do this thing, I might need to treat myself once I’ve done this thing, that’s out of my superpower. So it’s gonna help you in your current state to think about how do you build buffers into your business and future state. It’s gonna allow you to think about who you need to hire. So worrying less about what is their job title and thinking more about the superpower that you wanna bring in to fill in the gaps with you and how you then step into that CEO space with your superpower coming with you. If you like. So it’s not just something that it’s like, oh, I’m a solopreneur. So I need to care about this. This goes the whole way with you. As you build a team, as you develop a team, as you run the business, as you lead the business.
Lanie Lamarre:
And there are so many different personality, quizzes and whatnot that you can benefit from and take highlights away from as to what your strengths are. But what I like about the Wealth Dynamics formula is it doesn’t just tell you where your strengths are, but it really does help you focus on how you can work more efficiently. I hate the idea that you’re always supposed to be productive, but I do love the idea that when you’re working, that you have that feeling of productivity, that you feel that fulfillment in the work that you’re doing, because it does make your work so much easier to do. And you actually kinda wanna do more when you are in that zone.
Diane Mayor:
Yeah. And I think it’s a very kind of nonjudgmental assessment, right? Sometimes you can do these assessments and where they tell you the things that you struggle with. You get that kind of vibe of like, “oh my gosh, I’m a really bad human . Everybody must absolutely hate me. I’m a nightmare.” Right? Whereas Wealth Dynamics is very geared around: here are the best things you can do for your business. Here are the things that you can still do them. We always say your profile isn’t a label and it’s not an excuse. You can do anything. You just have to understand that it’s gonna slow you down because you’re gonna need to recover because you’re not gonna be showing up as your dazzling sparkling self. And so maybe your high ticket price is just very slightly under what it could be. It’s just gonna take you a little bit longer to get to that goal. It doesn’t mean you’re not capable of anything. And so it’s this great: “Here are roles that work for you, here are roles that probably don’t work for you. Here’s how you lead, here’s how maybe you should think about tweaking some of your approaches.” So I do like that. Nobody leaves the assessment kind of feeling lacking in anything, you’re just different.
Lanie Lamarre:
I hear people like, you’ll have some people say that they love launching, and you have other people that is their complete nightmare to launch. And it really does have to do with how you approach your work, where you feel most in flow as the, I, I love the way you use the word flow, because normally it’s in a very woo woo kind of capacity. But you say it really very much in terms of workload and numbers and being able to produce in a way that you feel is in your superpower.
Diane Mayor:
Yeah. I think one of the things I have struggled with coming into the entrepreneur space is very little nonproductive training that happens in corporate, right? There’s no, like, “let’s make you a really great person.” There’s a lot of, “let’s make you a lot more productive and make sure you don’t break the law.” That’s kind of where training comes in. Right. And so I stumbled into entrepreneur land and was suddenly surrounded by this person of, yeah. And I kept hearing flow flow flow always said, it’s like the other F word, like in business flow, flow flow, and everybody would be saying, you really need to be in flow. Mm-hmm , you know, you should just, you should choose what gets you into flow. Your zone of genius you’ll be in flow, but no one was like, here’s how to get there. And I’m the kind of person I wanna know, like, how does this fit together? How does it work? Let’s take it apart. And so what I love about Wealth Dynamics is, it’s very clear. Like these are the things. If you do these things, you will experience flow. If you do these things, you will not .
Lanie Lamarre:
So if somebody wants to get started with figuring out what gets them in flow, where would you recommend to get started? So
Diane Mayor:
So I have a quiz that’s basically like, find your CEO archetype. That’s gonna give you high level. Like this is the kind of CEO that you are probably showing up as, and then you can dive deeper than that and actually take the Wealth Dynamics assessment itself, which will go deeper and take you from four archetypes into eight archetypes. And it’s, I think it’s a 35 page report or something yeah. That you get. Um, so it goes really deep into, into what’s great for you, what’s not so great for you, where you should think about teams, et cetera. So you I’ll link both of those at dianemayor.com/omgrowth and you can play around with whichever one works for you.
Lanie Lamarre:
Absolutely. And this isn’t a fluffy report. Like, this is super in-depth and it really did help me step back and look at how I’m spending my time. What sort of returns I’m expecting from that time? What type of people I should be surrounding myself with. It was really, really helpful.
Diane Mayor:
Yeah. And I think really important for like, “Hey, I think I’m gonna do this new thing or this new pivot.” Right? So there are like four main energies. One’s the energy of ideas. One’s the energy of people. One’s the energy of really just getting everything done. And one is the energy of data and analysis, right? So four very different energies. What happens is you can start to evaluate, okay, “I’m thinking this is my next pivot. Is that pivot in my superpower. Mm-hmm.” And if it is great, if it’s not okay, what else am I gonna need? Who else am I gonna need? What systems am I gonna need? Before you dive head first, right? So it’s, it just gives you that, that check-in because a lot of us like to run head first into the latest idea from the latest guru, who’s just made it sound incredible on a webinar when actually they could be all ideas energy, and you could be all data energy, and it’s gonna feel completely different for you.
Lanie Lamarre:
Yeah/ Right. It really does help you step back from, yeah, those sales page pitches or the things that people “should” on you, like, you should be doing this. You should be doing that. And you’re able to have that sort of, like, being able to not be worried about what everybody else is saying and thinking and telling you that you need, because you really do know yourself and your strengths based on what you’re working with. Yeah.
Diane Mayor:
I do find a lot of people who take the assessment will say to me like that, they just feel so seen, not necessarily in those words, but it’s often the first time that they’re like, “oh, this is why I’m really good at marketing. And I shouldn’t go anywhere. My bookkeeping. Right. Or this is why I’m amazing at people, but I really don’t care about details. Yeah. Or this is why, Hey, you know what? I don’t wanna go to that massive networking event. I would rather try this more systematic approach to finding leads.” So a lot of the time it just removes all of that external, you know, there’s always some funnel that’s trendy. Mm-hmm, always, there’s always something new that’s being sold to you. And this will just help you not even go to the webinar, if you’re like, “this person is talking about one to one high ticket coaching offers and I’m more on the introvert space.”
And when we talk introverted extrovert, we talk about how you like to take action versus like how you recover. So if you’re on the introvert scale, you bring the most value and get into flow, working things out on your own. If you’re on the people side of things, the extrovert side of things, you get all your energy from people. So if someone’s gonna sell you how to do a really big high ticket offer, the introvert really doesn’t even need to go to the webinar. You don’t even need to put yourself through that pressured hard pitch. Yeah. Because you know that it’s not the right fit for you, even if the person makes it sound magical
Lanie Lamarre:
Knowing everything about those strengths has been such a huge game changer for me. I know I’m repeating myself at this point, but real, it was so helpful to me. And I wanna thank you so much for not only offering this, but it was really valuable to spend time with you discussing those things, because it’s almost like a well, a therapist for professionals, if you will, where you’re just really honing in on, okay, “this is how this suits you, these are the sort of offers that you have. How does that reflect on what your results are?”
Diane Mayor:
Yeah. A hundred percent. The call, we can go so much deeper. We can customize very specifically to your business because you know, sometimes people will go, well, I’m not a hundred percent sure of this is my profile. And a lot of the time, I get that people will be like, oh, I dunno if this is my profile. And then we’ll talk, talk it through. And they’ll be like, oh no, no, this is definitely my profile. Yeah. Or, you know, they’re showing up so much in their skillset that when they get their superpower profile and it’s something the complete opposite, they get really nervous that now, which one is wrong. Yeah. Like, quote, unquote, neither of them are wrong. If you’re in your skillset, you’re not wrong, especially if you have a successful business. There’s nothing wrong with that. But it just creates a bit of friction. And just to be able to talk it out really just helps you implement it yourself, going forwards.
Lanie Lamarre:
We will have a link in the show notes to be able to take that quiz, to access all the things that you can tap into with Wealth Dynamics. If people want to follow you and your superpowers, where would they do that?
Diane Mayor:
So Instagram is the best place to find me. I am at Diane underscore mayor. And I also talk about all things like as well as other kind of business strategies on my podcast, which is Coffee And Converse where this particular host has also been a guest. That’s
Lanie Lamarre:
That’s correct! I’m so glad that you came on today because this is such a valuable conversation to have and to hone in on, in ways that things like Enneagrams and whatnot don’t do, because this is so specific to how you work, how you operate, how you are running your business. And I feel like there’s so much pressure put on the marketing part of it and how you should be selling yourself and not enough emphasis on how can you tap into what makes you stand out from everything else. So thank you for that.
Diane Mayor:
Awesome. Thank you for letting me nerd out on it. You know, I love this stuff.
Unlike a lot of other quizzes or resources – even the personalized resources! – I’ve received in the past, I actually still do refer the 33 page report breaking down my profile.
The link to Diane’s quiz, the Wealth Dynamic test and the option to work through your results 1:1 with Diane are all in the show notes. Last year, I was so depleted of… I guess the word would be “enthusiasm” but as proud as I had been of all the things I had built, my business felt like it was taking way more from me than it was giving back. For all the perspective and insight it’s delivered to me, I can honestly say that this has been the single greatest thing I have done to really stoke my embers into a bonfire flame.
And if you do take the quiz, please do slip into my DMs @omgrowth with your results because if you show me yours, I’ll show you mine – and for clarity’s sake, we ARE still talking about profile results, m’kay, so keep it classy in the DMs.
Another classy move would be a glowing 5-star review – which I always appreciate – and we will talk with you soon… baiiee!!!