This is a transcript from episode 9 of the OMGrowth podcast, published on January 13, 2021

You’re jogging, you’re in shower, you’re on a drive… and that’s when it HITS you! And this idea, I mean, it’s BRILLIANT as all-get-out. This is it. THIS! IS! IT! Your gut, your heart, your brain – all systems are telling you that this is the thing you must do.

Well, by all means, boss – do the damned thing! – but don’t forget: your brilliant idea BELONGS TO YOU – you OWN it – and it owes you! So let’s talk about how you can let your next stroke of genius know that you’re expecting payment, mama!


There’s this thing called “confirmation bias” and basically, it refers to the instances when you seek out information that will validate – or confirm! – how you feel about certain things or outcomes. It also assumes that you will ignore any or all information that does not support the angle of bias you’re coming from.

Here’s a controversial opinion:
use confirmation bias to prove yourself right.

“Has Lanie lost her damned mind?” No, I haven’t lost my damned mind. And I haven’t lost my desire for you to know your numbers, either.

If you’re looking for information that will prove that your gut feelings were bang-on, it means you’re looking at your numbers!

Even if your confirmation bias has you ignoring what didn’t work for you or doesn’t support your gut feelings, you’re still at an advantage for knowing what did.

So that’s how I want you to go into your next brilliant idea for a campaign or an offer or whatever it is your gut feeling is telling you to do and ask yourself:

  • What would have to happen for me to prove to myself that my gut feeling was right?
  • What is the reward for me when my gut feeling pans out?
  • Which indicators are shooting star sparklers showing the path to where I want this gut feeling to take me?

Because when you see those indicators, when you reap those rewards, when you achieve even some of the outcomes you were hoping for – you’re essentially behaving in a data-driven manner because that’s all data is: the signs along the way to where you want to go.

Embrace the idea that data is basically just “a sign”kind of like how you embrace the idea that when you see a butterfly, it means you’re on the right path, or how you feel someone you love is looking out for you when you find a pennyyou get to attribute the value your gut feelings will have, but by doing so, you get to reap the even bigger rewards that come from being able to prove yourself right.


Now, is that to say your gut feelings are always right? No. Of course not. And heck, even when they are, there will always be room for improvement and fine-tuning because that’s just the reality of having an online business.

But we’re getting a little “woo” so – let’s get a little more “woo”… even though I’m not a very “woo” person. (OK, maybe I am a little because I DO own a Rupaul’s Drag Race Tarot card deck… but boundaries are important and my “woo” boundary is, like, Miss Vanjie at the Six of Pentacles! So, ok… what-the-hey was I talking about? Right!….)

So typically talk of “abundance” falls dangerously-close to talk about crystals and sage-cleansing and yonis and chakras. But my crusty chakras and I have something to say about your gut feelings, and it’s this: the harder you lean into your gut feelings, the more those feelings will serve you.

There’s this weird, magical thing that happens when you make the decision to prove yourself and gut feelings right: when you know what information, what data, which metrics you’re targeting, you’re going to look for those numbers because – like the butterfly or the penny – you’re seeking them out because they have personal meaning to you. They aren’t “just numbers” anymore; they’re proof that you’re right!

And the more often you prove yourself right, the more accurate and confident you are in the decisions you make.

Then, you wash-rinse-repeat this process of following your gut onto all the “bigger and/or better” things your little chakras could ever want… but you can’t forget to designate the indicators – the data that will prove you’re on the right track – ahead of time.


Because, of course, you can skip the “signs” you should be looking for along the way and yes, you can totally experience a great deal of success whether you measure anything or not: this is what I call “gump-ing it up”.

“Gump-ing it up” is basically falling rear-side into success. Things work out, campaigns are successful, sales float in… but you don’t really know or care to understand why. It’s just that things tend to work in your favor more often than not.
Fine. Better than fine, actually – good! GREAT for you!

But if you understood how to capitalize on your Forrest Gump-like good fortune, you would also be able experience a great deal more fortunate circumstances than you currently are.

There’s a difference between achieving something and getting away with something. It’s important not to accept one as being the same as the other because – like winning an immunity challenge – its benefits will eventually expire and catch up with you!

Let’s say you had a good launch despite not preparing for it or despite not knowing exactly what went well and what didn’t. OK – good! Let’s talk “gut feelings in retrospective” and ask yourself: what makes you feel like you had a good launch? Follow the flow of answers here.

Well, let’s say the money was good, and the feedback you received by email was even better. Great! Where did the money come from? Were they people on your email list? Are you able to see how long they were on your list or maybe what other offers you have that they signed up for? Perhaps you dig in to discover that the majority of people who bought your offer had actually downloaded this specific freebie you also have. So maybe next time, before you launch, you could re-promote that freebie to your existing list as a possible warm-up to buying your paid offer, and see how that pans out.

Likewise, if you “have a feeling” that most people who bought your offer were people who tuned into your Facebook Live sessions, follow that feeling, boss, and find out!

The flip side of this is also true: if your launch made you feel crustier than my chakras, ask yourself what makes you feel that way and follow the flow of the answers. Maybe it’s that there were no sales and you didn’t even get any engagement – it was flipping crickets! Ask yourself why people would respond this way. Go with your gut and collect the signs along the way.

Because your feelings are data, too.

They may even be the most useful data set you have because they actually inspire you to take action – and that’s what I believe all good data should do.



Go with your gut, but follow through with what it’s telling you. Because there’s more to your gut feelings than that surface-level excitement and drive; pay attention to what indicators and what results your gut feeling is telling you are important.

2) Track those indicators like they owe you money.

Because you’re not just good-looking, but you’re brilliant, too so it’s totally encouraged and perfectly bossy for you to be all, like, “hey idea! I did the work you asked me to, now pay up!”

By quantifying your feelings and giving your gut a clear path to follow, you’re making data-driven decisions you can validate like a boss and capitalize on like it’s your job… because that is your job, boss!