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  • I’m Terrible At Multi-Tasking (And You Are Too!)

    This is a transcript of episode 100 of the Let’s Get Data-Driven podcast. I’m Lanie Lamarre and I’m terrible at multi-tasking… and you are, too, so we’ll talk about how we can do ourselves both a solid and minimize the ish that is getting in the way of what we’re actually trying to accomplish. I’m […]

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  • The Biggest Mistakes I’ve Made with MARKETING DATA as a Digital Marketer

    Learn from my marketing data mistakes and avoid making them yourself! This episode of Let’s Get Data-Driven will dig into some of the digital marketing mistakes I’ve made when it comes to knowing your numbers.

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  • How UTM PARAMETERS are the Future of Analytics in a Cookieless World

    Worried about tracking your digital marketing efforts? This episode dives into the “cookie-pocalypse” and explains why UTM parameters can be a reliable and effective method for tracking your campaigns and optimizing your ROI.

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  • Navigating The Fine Print: Using AI to Make Sense of Terms and Conditions

    In this episode, we explore how AI tool ChatGPT can help you better understand the terms and conditions of platforms you sign up for and their data privacy implications

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  • Balancing PERSONALIZATION and PRIVACY With Your Marketing Campaigns

    Personalization is a powerful marketing tool, but it’s essential to take people’s privacy into consideration. In this episode, learn why consent is a crucial issue as AI continues to improve and how to use personalization in a respectful way with how you’re marketing your offers.

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